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Tips Create Game Art that Fits Your Game

ยท 8 min read

2d art and animation service provider Visually appealing games are becoming more popular than games that are not visually appealing, which means high-quality graphics are what catch the player's eye at your games. So, it is necessary to create game art that fits your game and makes it attentive to the gaming industry.

We can also understand the emphasis of visually appealing graphics in games as a bridge between the game and the gamers, and you must have to fill the gap.

Indeed, this writing is to learn about game art development, mainly how to choose an art style that fits your game. In this learning, we will discuss game styles that generally work with most game genres and help you choose game art styles during game development.

If you have learned about game development, you must have read that art development takes place in the initial stages of its development, or if you have not read before, here you can check it out. We have discussed the game development process in detail for Video Slot games.

For your ease, "finding the right game art style is the foundation of epic creation", where the art lead faces the hard choice of implementing the game concept through the game's visual style.

How to Choose Game Art Style For Your Game?

The whole work needs to show a balance between each of its components, but most importantly - to convey the essentials of the gameplay through the art style. Let's see how impactful the art style can be for a game; enjoy learning.

Here are some things to consider when choosing an Art Style for Your Game:

Align the game's Genre and Theme

Indeed, it is the first thing every art lead thinks about when choosing a game art style. When they start the game art development, they make sure to connect to their players. Moreover, they follow the practice of creating major game assets to target the audience while other assets are implemented to build gameplay scenarios.

While choosing the art style, the art lead should consider the gameplay and overall theme of the game. For example, a realistic art style would not be suitable for a whimsical platformer, but it can work well for a survival horror game.

Neopets is a live example of choosing a game art style, as it has beautiful cartoonist aesthetic visuals that clearly evoke Pokemon. Children are drawn to the stylized designs of the characters and setting of Neopets, which strengthens the connection between players and the game.

Attract the Target Audience

The art style is the part that captures the intended audience of the game; it should target the audience as well. Suppose you are creating a game for a young audience. In that case, you should choose a cartoonish art style to engage them in the gameplay, while the opposite is when you are going to target an older audience and serve them a more realistic art form with the help of the industry's leading game art studio.

Well, while choosing an art style, also go through demographic trends. Hence, it's important to keep in mind that demographic trends are hazy; so, rather than just relying on an out-of-date assumption that audience "X" only prefers art style "Y". Indeed, it is preferable to take the gameplay experience and overall game perspective into account instead of assumption and choose the relevant art style for the game, while keeping in mind your target audience.

So it seems sensible to stay with a cartoonish and humorous art style for a game that is designed for children. Therefore, considering any deadly fighting visual graphics would not fit a game like this, and it is definitely not a good idea. This is done in Animal Crossing by using cartoony, toy-like forms that communicate the "playfulness" and general friendliness of the game, create bonds with consumers, and help the game stand out amongst popular games.

Consider Technical Limitations

The creation of a game can be challenging, which is presumed for web development. Game development requires a lot of mastery and different technologies to create impeccable and mesmerizing gameplay, where each element of the game works accordingly and engages users.

So, it is an essential part to keep in mind while choosing an art style that the art style should be achievable within the technical limitations of the game. If you choose a high-definition art style, it might be difficult to achieve the expected outcome on different devices, or it cannot help you in creating omni-platform games.

Designing Strength

Designing strength in-game art requires a careful balance between visual elements and storytelling to effectively convey the desired message to the player. So, you will have to test out your strength in designing while choosing an art style.

If your designing team is not comfortable and skilled at creating the style that you want to feature in your game, it would be plenty on you and might become the factor of receiving negative outcomes. However, hiring a game art studio that masters the art style will make you a game-winner and cross your half-run of creating amazing games.

AB Test

AB testing can also be used to help choose a game art style by creating multiple versions of the art with different styles and then testing them to see which style is more effective at achieving the desired goals.

Game designers or game art leads can create prototypes and test different art styles to see which works best for the game. You can then use that information to choose the most influential art style to achieve your goals. It will help ensure that the final art style is well-suited to the game and resonates with the intended audience.

Wrapping Up:

By following these steps, you can make an informed decision on the game art style that is most effective at achieving your goals. Moreover, we have also published a blog on seven steps for creating a successful game app.

Gamix Labs is a full-cycle game development studio, with mastery in game art development, 2D game art & animation. Gamix team has helped various casino operator in designing aesthetic casino experience through their industry expertise.


What is the cost of developing Slot game art?

The design cost of Slot art will depend on the specific requirements of the project and the level of quality that the client desires. Basic Slot graphics with a limited number of assets may cost less to develop than a more complex game with high-quality graphics.

How to hire a Slot game art studio?

Outsourcing Slot game art from a reputed and experienced studio can bring exceptional benefits to your project and saves time and resources with the capacity to create high-quality game assets for your game. You can go through these steps to get positive outcomes while extracting benefits. Research potential studios >> Review portfolio work >> Consider your budget >> Review and approve the final assets.

How to create cartoonish game art?

Creating cartoonish game art involves various techniques, depending on the style you are trying to achieve. Well, simple cartoonish game art techniques will be processed through the below process. Sketch out your ideas >> Choose your color palette (bright color) >> Create the line art >> Add shading and details >> Add highlights and effects >> Refine and polish the assets.