The client hired Gamix Labs to develop an AR game for Nestle Milo. The game was designed to target Nestle Milo consumers to give rewards. Milo's game is a simple yet engaging game. The game was designed to play on a web-app. We designed and integrated machine learning technologies to transform an idea into an exciting creation.
Nestle Milo Game-play
The user can play the game by scanning the Milo tin-can using the Nestle Milo web app. When the user scans the Nestle Milo tin-can using a cell phone's camera then an animated tiger appears on the screen with the "Enter Game" option.
This game is basically a tiger jumping game. The user can control the tiger using their fingers by tapping, holding and releasing on the screen. Once, the user finished the game-play, the screen ask for to submit user name, email and phone-number to win the gold collectibles.
What did Nestle Milo expect from the game?
The client required the game to be developed to meet up Nestle's four goals which are mentioned below
The first aim was accurate detection of Nestle Milo tin-can,
To create an engaging game for their consumers was the second aim,
Data accumulation became the third and the most focused aim.
Finalizing the game-winner was the fourth goal of the development.