Wheel of Fortune is a game that was developed to integrate into casual
games, the client is a GSM cellular network provider of Kazakhstan who also deploys
games on their portal to engage more audience.
The client purchased 15+ games from industry and hired Gamix Labs
development team to improve the game through re-skin, branding, and other services.
The client also asked us to develop a Spin game for user rewards which is Wheel of
Fortune. The Wheel of Fortune became the best part of all the games due to its
exciting reward module.
Wheel of Fortune: Brief
The wheel of Fortune is a game that gives exciting rewards according to the gameplay or game
events based on customer behavior. The team wanted to understand customer behavior using
gameplay data and gameplay events, then based on behavior they wanted to segment customers
for a personalized WOF experience.
Like identifying active game players and rewarding them to play more or identifying inactive
gamers and converting them into active gamers through WOF.
The team required to develop a game to fulfill the following objective
Should be according to brand guidelines,
Should be very lightweight so that it can be integrated into any other app without
adding any extra load,
Should be easily integrated with their different web apps and games: WOF game as an
Localization in Russian, Kazakh, and English and ability to change all messages in
the game using the admin panel,
How did we fulfill the clent's requirements?
Gamix Labs art team designed high quality graphics to develop Wheel of Fortune game
UI. We also took care of branding of the game according to the branding guidelines.
We designed and developed this game using HTLM5 technology to make it lightweight and
compatible over cross platforms.
Gamix Labs developed this game as an SDK that can be easily integrated into web-apps
We developed the game with Russian, Kazakh and English language to engage more
audiences to play the game.
Customer Segmentation based on Customer Behavior
Our technical team developed the game with customer segmentation feature to
give personalized experience to every user based on their behavior in the particular
Trigger Settings Feature
Dashboard has also an option to set parameters that help admin to select the parameters, it’s
values and condition for trigger to be successful. The trigger parameters are Level, Score
and Win type.
Icebreaker is a question-answer game that can be played between two to twenty players. In
this game, the host can make a set of questions or can choose available themes of the game
to be answered by the participants.
Ability to configure Wheel of fortune using the admin
We have designed and developed controllable spokes. The client can set the number of spokes
to be drawn during the game-play using the game dashboard. Moreover, admin can also set
winning probability for each sector.
Spoke modification or customization feature enable client to customize spoke as per his/her
need. With this feature, the user can edit text as well as reward points for the Spoke using
Winning Limit Feature
Admin can set the limit of rewards to be drawn in a day. With this feature, admin can set
data that how much data a user can receive in rewards for a day or a month or how much data
should be distributed in total.
Game Spin Limit
Since the game has a spin feature, we provided a spin limit option that lets the admin decide
to set the number of spins during particular game play.
Analytics and Tracking
We integrated Google machine learning in the dashboard that tracks the number of customer,
who plays the game and also includes MAU/DAU/SESSIONS and more. So, admin can view all
reports connected to the Dashboard and download in the required format.
The client can check the reward history where he/she can also find how much data has been
rewarded to a particular user and how many times the same user has received the reward.
More features of WOF
Quick and Easy implementation
The client asked us to develop WOF in such a way that it can be integrated with other web
apps as well as existing games easily. So, we developed an SDK that can be easily integrated
into any web app.
Wheel of Fortune's dashboard also has an option to import all transactional data into csv or
Gamix Labs development team developed the game with the localization feature to attract
audiences that speak Russian, Kazakh or English.